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    Join America's New Most Exciting Seafood Franchise: On the Hook Fish And Chips

    Own a Fish and Chips Franchise Dedicated to the Highest Standards of Quality

    Mobile Operations

    Fresh Line-Caught Cod

    Limited Competition

    OUR BRAND STORY

    THE ON THE HOOK FISH AND CHIPS BRAND STORY

    At On the Hook Fish and Chips, we are committed to our customers. We’re dedicated to working to create a customer experience they’ll love and return to enjoy again. Our insistence on tasty and fresh top-quality ingredients paired with a focus on fast and friendly mobile services has established us as an industry leader and innovator.

    For more than a decade, we’ve been committed to our customers and owners, and our fresh-from-the-sea supply, preparation, and sales processes reflect that devotion. We serve only fresh line-caught cod to ensure taste, freshness, and support and kinder less destructive, more sustainable fishing practices. Every truck that bears our On the Hook Fish and Chips logo must meet our strict standards for appearance and reliability.

    For more than a decade, we’ve been committed to our customers and owners, and our fresh-from-the-sea supply, preparation, and sales processes reflect that devotion. We serve only fresh line-caught cod to ensure taste, freshness, and support and kinder less destructive, more sustainable fishing practices. Every truck that bears our On the Hook Fish and Chips logo must meet our strict standards for appearance and reliability.

    The On the Hook Fish and Chips business model has helped us grow into a national brand with a presence from coast to coast. Our customers are hooked! And now we’re expanding into fresh new markets and territories with a tasty product customers love and a catchy approach in step with today’s on-the-move, fast-paced lifestyle.

    OUR EXECUTIVE TEAM

    Ocean Andrew

    CEO & Founder
    On the Hook Fish and Chips CEO and Founder Ocean Andrew developed the idea for On the Hook as a college student looking for a summer job. He trains franchise owners on commissary site selection, food truck design & equipment.

    DJ Kim

    Regional Manager
    DJ Kim has been with the franchise for more than three years, and he brings an extensive food & beverage background with him to On the Hook. He oversees six districts and fourteen trucks.

    Blaine Rasmuson

    Executive VP
    Blaine has been with On the Hook Fish and Chips for four years. He manages products, purchasing, and finances, and he trains Advertising and Scheduling, Accounting and Insurance, and more.

    WHY CATCH THE WAVE WITH US?

    Why Own an On the Hook Fish and Chips Franchise?

    A tireless devotion to quality in all aspects of the business helps make the On the Hook Fish and Chips franchise a smart choice for growth-oriented future owners.

    Need more reasons to invest in On the Hook Fish and Chips?

    Mobile operations

    Our focus on food trucks allows you to place your business where your customers are, every moment of every day.

    Wild line-caught cod

    We use only the best Alaskan wild line-caught cod to help ensure the freshest, most flavorful experience.

    Reduced competition

    We’re casting in parts of the nation that haven’t experienced quality fish and chips, allowing owners to operate with low competition.

    Proprietary recipe and sauces

    Serve up customer-favorite meals with our hand-battered fish served with our secret recipe sauces.

    Online marketing support

    Keep your customers up-to-date on your fresh and daily locations through our website, text, and email services.

    Ownership with On the Hook Fish and Chips positions you at the leading edge of a tasty and fresh industry in a brand that’s creating a new model for the future of the fish and chips business.

    FIND OUT MORE TODAY!

    INDUSTRY DATA

    THE FISH AND CHIPS AND MOBILE FOOD TRUCK INDUSTRY

    The On the Hook Fish and Chips franchise model operates at the intersection of two fresh, exciting and fast-growing industries:
    FISH & FOOD TRUCKS!

    The fish and seafood market in the U.S. is expanding, with a projected CAGR of 3.88% over the next five years. ¹

    The demand for cod is growing alongside the larger industry as the fish is increasingly recognized as an ideal option for battered fish and a rich source of protein, vitamins, and omega-3 fatty acids²

    The continuing development of the seafood market can make it an excellent choice for the food truck industry, which is expected to grow at a CAGR of 6.4% through 2030. ³

    1. “Fish & Seafood,” Statistica. 2024
    2. “Cod Fish Market Soars with Demand,” Future Market Insights. 2023
    3. “U.S. Food Trucks,” Grand View Research. 2022

    INVESTMENT & REVENUE

    How Much Does It Cost to Own an On the Hook Fish and Chips?

    How much can you expect to invest when you become a franchise owner with On the Hook Fish and Chips?

    We’ve designed our fresh franchise model with owners in mind. Here’s what you can plan to invest when you team with On the Hook Fish and Chips.

    $669,260 to $1,062,000*

    Estimated Initial Investment

    $150,000

    Minimum Liquid Capital

    *See the Franchise Disclosure Document (FDD) for more information.

    AVAILABLE MARKETS

    BUILD YOUR ON THE HOOK FISH AND CHIPS FRANCHISE

    On the Hook Fish and Chips Fresh Available Territories!

    On the Hook Fish and Chips is rolling across the nation! We’re expanding into new and exclusive territories from coast to coast! With mobile operations and a reputation for fresh and tasty quality driving our growth.

    You can be a critical part of our future as an On the Hook Fish and Chips franchise owner. Connect with us today to learn more!

    OUR TRAINING & SUPPORT

    ON THE HOOK FISH AND CHIPS FRANCHISE SUPPORT

    ONBOARDING SUPPORT
    We put our experience to work on your behalf to guide you through your initial steps in the franchising process.
    FOOD TRUCK OPERATIONS
    We help you and your fresh new On the Hook Fish and Chips staff get to know your fish and chips food truck inside and out.
    TRAINING SUPPORT
    We provide you with both classroom and on-the-job instruction to help ensure you get the training you need to operate your business.
    SOCIAL MEDIA
    Expand your market with your own On the Hook Fish and Chips Facebook and Instagram pages, shared on our page to reach our 500k+ followers.
    MARKETING SUPPORT
    Raise your business’s profile with our ongoing marketing campaigns to reach the widest possible customer base.
    OPERATIONS MANUAL
    Get access to our tasty and fresh On the Hook Fish and Chips proprietary processes to guide your growth.
    GRAND OPENING PRESENCE
    Get two weeks of onsite training for you and your On the Hook Fish and Chips staff when you open for business.
    CONTINUING SUPPORT
    We’re always a text, email, or phone call away standing by to give you expert support whenever you need it.

    STEPS TO OWNERSHIP

    Next Steps to Your On the Hook Fish and Chips Franchise Journey

    Initial Inquiry

    Complete the form and download our industry outlook to get more information on the industry and what sets us apart from other brands.

    Introduction Call

    Initial 5- to 10-minute call to answer questions and establish qualifications.

    Exploratory Call

    A follow-up call of about an hour in length that allows us to learn more about each other and share details on the process.

    Fill Out the Candidate Profile

    A 10-minute profile creation. After completion, we will send you our FDD and begin the application.

    Schedule FDD Review

    Speak with our franchising leadership team to get more information on territories, financials, etc.

    Discovery Day

    Visit our corporate locations and meet franchise leadership.

    Franchise Agreements

    Upon mutual agreement, we will send you your Franchise Agreement.

    YOU are a Franchisee of On the Hook Fish and Chips!

    Connect with our brand and begin training and preparing for your new fish and chips franchise launch!

    Initial Inquiry

    Complete the form and download our industry outlook to get more information on the industry and what sets us apart from other brands.
    January 01, 2021
    12 AM

    Introduction Call

    Initial 5- to 10-minute call to answer questions and establish qualifications.
    January 01, 2021
    12 AM

    Exploratory Call

    A follow-up call of about an hour in length that allows us to learn more about each other and share details on the process.
    January 01, 2021
    12 AM

    Fill Out the Candidate Profile

    A 10-minute profile creation. After completion, we will send you our FDD and begin the application.
    January 01, 2021
    12 AM

    Schedule FDD Review

    Speak with our franchising leadership team to get more information on territories, financials, etc.
    January 01, 2021
    12 AM

    Discovery Day

    Visit our corporate locations and meet franchise leadership.
    January 01, 2021
    12 AM

    Franchise Agreements

    Upon mutual agreement, we will send you your Franchise Agreement.
    January 01, 2021
    12 AM

    YOU are a Franchisee of On the Hook Fish and Chips!

    Connect with our brand and begin training and preparing for your new fish and chips franchise launch!
    January 01, 2021
    12 AM
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